Services

Greater Data provides solutions to a multitude of business challenges.  From marketing through to business analysis, strategy, planning and CRM integrity, we provide the insight necessary to gain a competitive advantage.

Integrated, Multichannel Campaigns

Our unique and discerning targeting enable our clients to maximise touch-points with the most desirable prospective audience.

The Greater Data Universe™ enables communication in a multitude of channels including; direct mailing, email marketing, telemarketing, social media and targeted online display. Click here to learn more. 

Data Enrichment

One of our most common solutions for clients is enriching their existing customer or prospect data sets. We give clients a distinct competitive advantage and increased business performance through lead prioritisation and propensity scoring, segmentation for next-best-action marketing, and improved data quality. We provide complete confidence in the decisions that our clients make by maximising their understanding of their customers and prospects.

View the Data Enrichment datacard if you’d like to know more. 

Digital Enablement

Greater Data can significantly increase your digital footprint by powering digital communications to customers and prospects alike to allow you to:

  • Maximise digital communications to your existing customers to promote products, capture email addresses, etc.
  • Promote the right offer at the right time to the right customer or prospect with our unique and discerning segmentation.
  • Maximise ROI through cost effective, high impact progressive channels.

To learn more, view our Digital Enablement datacard.

Data Processing

Every month we receive 24 separate data sets with around 55 million lines of data. From this we build Australia’s largest commercially available multi-sourced prospect pool. Between this and the data processing work that we carry out for our clients, we are one of the country’s most prolific data processing bureaus. Our need to create the most accurate data asset possible means that we have developed best-in-class proprietary matching routines.

The data processing services we offer, include:

  • Data standardisation.
  • Address cleansing.
  • Telephone cleansing, do-not-call and disconnect screening.
  • Managing deceased, return-to-sender, and industry suppressions.
  • Creation of single customer views.
  • Data warehousing.

Retention

Greater Data helps you retain your existing customers,  by providing you with the insight necessary to identify which of your valuable customers are at most risk of departure, and deliver the right offers at the right time, thanks to accurate and detailed customer knowledge.

To learn more, view the info sheet here.

Data Analytics

We support clients with the latest data analytics techniques. From propensity and churn modelling, data profiling and visualisation, lead prioritisation and bespoke segmentation, Greater Data offers the perfect combination of deep insight and flexibility. This combination maximises the chance of relevance and success.