Property Life Stage Segmentation

Property Life Stage

Property Life Stage Segmentation

In order to provide relevant offerings, it is first necessary to understand the needs, wants and behaviours of your prospects and customers. Australian consumer’s individual needs will be driven by a variety of factors, however for many industries the key driver is related to property. Whether you work in banking, insurance, real estate, retail, construction or many other verticals, the consumer’s relationship with their property can be used to define their relationship with you.

Greater Data offers the insight necessary to execute next-best-action marketing by creating a product that combines CoreLogic’s property insight with the in-depth consumer intelligence that comprises the Greater Data Universe™.

The Property Life Stage Segmentation attributes individuals based on where they fall on the property spectrum: from young adults still living at home all the way through to elderly couples enjoying their twilight years in a retirement village.

Today’s consumer craves understanding: exceed their expectations.

View the brochure to learn more, or get to know the segments.


The insight you need in a slowing market

A declining property market, tighter lending restrictions and deteriorating housing sentiment mean homes are on the market for longer, clearance rates are down and we are clearly in a buyer’s market.

Would you like to know who is still buying?

This first Property Life Stage Segmentation (PLSS) report examines the properties listed for sale on the Australian property market for the 2017-2018 financial year through a detailed demographic lens to identify the stories behind the people engaging with the market.

You will get insights into:

  • which segments were discouraged from selling as property prices fell
  • which segments were most likely to list their properties
  • which segments changed their behaviour the most in 2017 vs 2018
  • and more

Fill in your details below to access the report.