In order to provide relevant offerings, it is first necessary to understand the needs, wants and behaviours of your prospects and customers. Australian consumer’s individual needs will be driven by a variety of factors, however for many industries the key driver is related to property. Whether you work in banking, insurance, real estate, retail, construction or many other verticals, the consumer’s relationship with their property can be used to define their relationship with you.
Greater Data offers the insight necessary to execute next-best-action marketing by creating a product that combines CoreLogic’s property insight with the in-depth consumer intelligence that comprises the Greater Data Universe™.
The Property Life Stage Segmentation attributes individuals based on where they fall on the property spectrum: from young adults still living at home all the way through to elderly couples enjoying their twilight years in a retirement village.
Today’s consumer craves understanding: exceed their expectations.