Charity – data insight for donor acquisition

Greater Data works with charities and not-for-profits to identify qualified donors. We give each household on our database a charity propensity score. By using a wide range of data points, we build a picture of charitable Australian consumers, based on how likely a consumer is to donate, how often, and how much they will give.

Our range of products will allow you to:

  • Identify charity donors.
  • Minimise budget wastage by increasing the quality of your donor data.
  • Identify and track donors who have changed addresses.
  • Amplify your digital reach to existing and prospective donors.

The charity and not-for-profit space is brimming with many fantastic causes. Allow us to help you reach your new supporters.

For more information please view our Charity Data Card.

Our products