Greater Data provides us with many layers of insights at the individual level. These are conveniently bundled into an easy to use segmentation tool, easily accessible to all our business departments. Our Next Best Action efforts are now more defined – allowing us to focus our communication and marketing strategies more effectively. We enjoy being able to explore new initiatives with Greater Data which enable us to deliver accurate, relevant and timely communications to our existing customers and prospects alike.
Greater Data provided us with crucial insights paired with a seamless process which allowed us to enhance our existing customer database. It not only improved our customer engagement but also increased brand attitude by communicating with customers about additional product offers that were personally relevant to them. Leveraging the marketing insights from the Greater Data team enabled us to create solutions for present and future challenges that will continuously improve and evolve our communication strategies.
Greater Data are a trusted data partner of CMRI as they manage to use their unique insights to compete in a crowded data market which has seen a notable increase in response rates to our donor acquisition campaigns. Their account service is second to none and you always feel they are on top of the latest trends, products and services in the market.
We came to Greater Data with a unique research problem that was a specific business challenge that we needed to address. Using a flexible and collaborative approach, Greater Data worked with us to understand our aims, our data sets and how they could enhance what we already knew, presenting the results back in a dynamic data visualisation tool. As a result we were able to guide core business decisions based on the insights that were uncovered.