MoveUp™ – profiling property prospects like never before

People moving home present a fantastic marketing opportunity. Now you can target this audience with greater intelligence than ever before. With MoveUp™ you can target the 80,000 Australians who are moving home each month, using a wide set of variables.

This marketing insight combines property data with our database of personal names, profile data and contact details of individual residents. CoreLogic, Australia’s leading provider of the latest property information, provides the property data to us on a weekly basis.

This combination provides marketers with an unprecedented and valuable opportunity to target consumers who are ‘on the move’ with personalised communications. Here is an opportunity to make timely and relevant offers to whole families.

Never before has this level of accuracy and insight been available in such a large-scale, fully personalised, consumer database.

The three key elements – the interlocking drivers – providing unique insights for marketing campaigns are:

  1. Key property variables – listing information, property types, specifications, length of residency, monthly data feeds.
  2. Accurate personal information – mail, telephone, email, demographic and psychographic profiling.
  3. Valuable customer insights – speak to customers when they most need assistance.

Contact us to see how MoveUp™ can help you communication with your customers and prospects who are on the move.