BoomTown 50+

BoomTown 50+TM

BoomTown 50+™ – a database of mature Australians

Greater Data can help you tap in to Australia’s only growing demographic – Australians aged 50 and above. You can get to know them through the 10 unique segments of BoomTown 50+™. The core database contains information on the attitudes, behaviours and lifestyles of these 6.2 million consumers.

80% of people aged 50 plus feel that most current advertising is not talking to them; BoomTown 50+™ offers insights to help you provide targeted communications that are more relevant to them.

How can BoomTown 50+™ help grow your business?


  • Addition of profile information to understand your high value customers better and tailor communications to them.
  • Creation of new targeted, high quality leads for your products and services.
  • Development and targeting for cross-sell and retention strategies.

Click here to learn more about how BoomTown 50+™ can help you clearly identify higher value prospects.