Insurance – identify profitable customers and increase retention

We have created a suite of products specifically for the insurance industry.

General insurance products focused around home insurance renewal dates allows you to:

• Target consumers at the right time to maximise return on marketing effort using integrated, multichannel acquisition campaigns.
• Maximise retention by identifying customers who are moving home; a pivotal event in your relationship with them.
• Drive cross sale campaigns by enriching your customer data with renewal dates and other key attributes.
• Significantly increase your digital footprint and maximise targeting by matching more of your customers to various social and digital media platforms.

Our data will assist your lead generation through:

• Identifying hand-raisers – consumers who opt-in to communications specifically from your brand.
• Building a bespoke, qualified, accurate database for on-going sales and marketing activity.
• Driving traffic to your landing pages for new leads.
• Giving you the options of co-registration, EDM, social media and targeted online display.