Insurance – identify profitable customers and increase retention
We have created a suite of products specifically for the insurance industry.
General insurance products focused around home insurance renewal dates allows you to:
- Target consumers at the right time to maximise return on marketing effort using integrated, multichannel acquisition campaigns.
- Maximise retention by identifying customers who are moving home; a pivotal event in your relationship with them.
- Drive cross sale campaigns by enriching your customer data with renewal dates and other key attributes.
- Significantly increase your digital footprint and maximise targeting by matching more of your customers to various social and digital media platforms.
Our data will assist your lead generation through:
- Identifying hand-raisers – consumers who opt-in to communications specifically from your brand.
- Building a bespoke, qualified, accurate database for on-going sales and marketing activity.
- Driving traffic to your landing pages for new leads.
- Giving you the options of co-registration, EDM, social media and targeted online display.