Company founder - Georgie Brooke

How long have you been working in data solutions?

I’ve worked in data solutions since April 2001, beginning as a sales associate and working my way via sales management and as sales director. I’ve worked with some of the largest organisations in the UK as well as Australia. I’m passionate about driving results from innovative data solutions.

What are your qualifications?

I studied at the University of Roehampton, London receiving an Honours degree in Science.

Why did you set up Greater Data?

I saw a gap in the market. High quality responsive data solutions were elusive. Greater Data has addressed the ultimate challenge of volume verses quality. Having multiple contributing sources of data, updated monthly in a regular rebuild, has allowed us to develop processes that ensure the ongoing accuracy and responsiveness of our data.

How have you achieved this?

A monthly update and rebuild allows the Greater Data team to analyse the data that contributes to our solutions. Visibility over discrepancies together with opportunities to be selective, mean that we have been able to create rules. Our rules drive decisions over what specific data items should be trusted and therefore included in any given rebuild of our data. The ability to be selective to this level is a measurable benefit of multi‐source solutions. It is lost in a single source solution.  At Greater Data what we have achieved is the creation of a hybrid data source that is, literally, greater than the sum of its parts.